The premise for the new Audi RS 6 ad is simple - Audi shows off their Le Mans-dominating R18 prototype in everyday situations and then surprise it was an RS 6 Avant all along.

BUT HOLY CRAP ALL IT DOES IS REMIND ME HOW MUCH I WANT TO DAILY DRIVE AN R18.

Fail.

Awful.

Terrible.

Brutal.

Torture.

I hate you Audi. This is the worst ad ever. All you do is remind me that you have something that I want, something I will never have.

(Hat tip to Automatch!)