The Best BMW 3-Series Ad Isn’t A BMW Ad At All

By
Raphael Orlove
Comments (62)
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It's not an ad for the BMW E30, it's lightsaber-wielding viral brilliance. BMW wishes it could come up with a campaign this cool.

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So if it's not an ad, then why are we calling it an ad? Well, everyone knows that E30s are the de rigueur vehicle for aspiring car nuts/nerds/young people in general. This video just cements their reputation.

Oh, and if you don't get the joke, watch this video too.