The Beetle, She Is Just Like A Woman, Nein?

By
Murilee Martin
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So, when your car goes bad, you send it to the mechanic, ja? Thus, it stands to reason (according to 1950s German logic) that when your woman goes bad, you send her to the mechanic! This cringeworthy ad is dated on an amazing number of levels. We're not sure about the parallel between the cable-operated brakes on early Beetles and a woman, but there must be one. Enjoy.

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Adventures In Marketing: The Dodge La Femme [internal]

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