An hour before midnight on New Year’s Eve in 1985, a bunch of Harley executives sat in a room at a bank with two stacks of papers, one for bankruptcy and another for recapitalization, if their last gasp ask for fresh investment came in. They had given themselves until midnight to get new money or go bankrupt, and time…

The production Harley-Davidson Livewire electric motorcycle was revealed earlier this week, but the reveal failed to answer some important questions. We still don’t know the price, the range, the power, and we weren’t even sure what it would sound like. Well here it is, here’s the future sound of Harley-Davidson.…

Harley-Davidson has been making a lot of noise about developing electric motorcycles as it searches for a fresh breath of life, and its future all seems to hinge on the success of the upcoming Harley-Davidson Livewire. The good news is the production version looks just as good as the concept. The bad news is they…

President Donald Trump and Harley-Davidson have been feuding ever since Harley said it was going to move some production overseas because of Trump’s trade war. But it’s been mostly one-sided, as Harley has repeatedly declined to comment on the situation even after Trump backed a Harley boycott. Until today, that is.

Harley-Davidson has a logo, of course, the famous bar and shield, but they have also been making up new logos to put on its bikes for decades. Wildly different logos! Very 1970s logos! Truly odd logos! Here are pictures of nearly all of them—there are way, way more than you think.

Harley-Davidson has just announced significant technological updates for its Touring machines and Cruisers; the cushiest bikes in its barn. The new “Boom! Box” GTS Infotainment System looks slick, but I’m actually a lot more impressed by the infrastructure Harley’s putting behind it.

What we know about Elon Musk’s alleged take-Tesla-private plans a week later, how Lincoln wants to go more premium, Harley-Davidson’s troubles and more on The Morning Shift for Monday, August 13, 2018.

Luxury automobiles have featured radar-based adaptive cruise control with emergency braking for several years, and the technology has found its way down market, trickling down to workaday cars, trucks, and SUVs in recent model years. Harley Davidson hopes to bring similarly advanced crash avoidance tech to their…

Today Harley-Davidson announced a plan to ride back to relevance on the saddles of some new bike designs and new stores. I don’t think it’s enough. Not even close.

Harley-Davidson is in a uniquely desperate situation. It’s struggling to attract new riders, especially younger ones, its financials haven’t been great, and it’s in an ugly tariff war with America’s own president. The Motor Company isn’t giving up just yet though, and today announced a plan to get new blood buying.

A couple weeks ago, Harley-Davidson said that it was moving some production overseas thanks to President Trump’s trade war, which made our president mad and led to some angry tweets. After all that, Trump’s Secretary of the Treasury revealed yesterday, he went back to Harley and asked, a bit sadly, could you really…

Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories that are your air, that you need to know to live.

Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories that are your air, that you need to know to live.

Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories that are your air, that you need to know to live.

Let’s check in on Harley-Davidson, shall we? Last we heard, the iconic American motorcycle maker was very much in trouble, thanks to an aging consumer base. But the company is still alive, and had its annual shareholders meeting last week. Reporters, naturally, were banned from attending.

Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.

Harley Davidson, a motorcycle company struggling to connect with young people, just announced what sounds like a dream internship for any college student. Eight lucky millennials will get free motorcycles and riding lessons so they can travel around the country social media-ing the shit out of their Harley.

Harley-Davidson has been stuck in a bit of a rut lately thanks to reporting 82 percent less profit between 2016 and 2017, a big recall and the looming threat of tariffs on its products in Europe. In a (likely) attempt to calm its shareholders, the company recently announced an investment in Alta Motors, an electric…

Harley-Davidson, as we have assiduously documented, is in trouble. Primarily because their customer base is old and getting older. Now, thanks to the Trump administration, it’s being threatened by a new potential menace that I didn’t see coming—tariffs on its products in Europe, as a trade war between the U.S. and the…

Poor Harley-Davidson isn’t starting off 2018 so hot. In addition to falling sales, the company is now reporting a massive U.S. recall that affects potentially 174,636 bikes.