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Saab's new microsite hammers home the idea that, despite being spawned by a division by GM, Saab cars are GODDAMN SWEDISH. GET IT? How do they do it? For one, they've got a slick multimedia feature that lets viewers see the new 9-5 and SportCombi wagon from the perspective of some of the animals found in the country of SWEDEN, like the moose, the Redd Foxx red fox and the herring eagle owl. Random Culture points the way.

Saab Animal Vision [Random Culture]

Frankfurt Premiere: Saab 9-5 [internal]