Question of the Day: Will the 1 Survive?

Illustration for article titled Question of the Day: Will the 1 Survive?

We are very, very tired, and it's all BMW's fault. We were up much too late discussing Scotto's call out of CAR over 3-Series spy illustrations, but first, we got into another round of arguing with Kasey from Dubspeed (known to y'all as Punkey) about whether the 1-Series will actually sell in the U.S. Kasey, being like zero years old, barely remembers the US sales-failure 318ti, a car which we desired greatly as a college student (the E36 Bimmer is one of our all-time faves). We say it's too expensive for what it is. Kasey claims that it'll sell because people are dumb. We have a two-year-from-the-date-of-launch five-buck bet. What do you think?

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DISCUSSION

We thought it was going to bomb in the UK too, being overpriced, under-specced, soft on performance (unless you sell a few vitals organs to fund the M), didn't handle particularly well and looked like it had already been in a crash.

With all that against them, there are still a surprising amount of them around, even though we have some amazing hatchbacks for far less cash. Grab a GTI, a Focus RS, a Renault Megane 230 or a Civic type R and you'll still come home with change. In a relatively non-hatch friendly market like the US, I think they're badly misjudged it.

Still, it just goes to show - some people will buy anything with a prop badge on the front. Maybe it'll take off...