Partition Number One! Retro Russian Lada Ad

We may earn a commission from links on this page.

Back in the 1990s, as the Russian military was re-orienting to the post-Cold War world, work was scarce. Many soldiers were forced to take jobs in the entertainment industry just to put boiled root vegetables on the table. Lucky for them Lada, which was getting its capitalism on by selling cars based on a design from the 1970s, needed cheap "talent" for its ads. It seemed like a perfect match, until that time Yatzi drank too much vodka and mistook his clarinet for a Kalashnikov. Or was that the other way around?

[via English Russia]

Related:
Better Than Everything at SEMA This Year: The Lada Samara [internal]