This image was lost some time after publication.
This image was lost some time after publication.

Our buddy Mateo sent us this shot of Michelin's Bibendum mascot performing the "warm and charming" Thai wai greeting to customers of a local repair shop. It sure shows more cultural sensitivity than Coca-Cola telling the Chinese it brings back their dead ancestors (Coke Adds Life), or Chevrolet asking Mexicans to buy a car that doesn't go (Nova). If, our globetrotting audience, you come across such culturally particular use of an automotive brand or mascot, take a digicam shot and send it to tips@jalopnik.com. It's all in the name of international corporate globalism brotherhood.

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Warm Greetings The Way to Wai and Sawasdee in Thailand [Chiangmai & Chiangrai]

Related:
Man, Michelin: Challenge Bibendum Takes Paris, Again [internal]

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