The 2009 Mini Cooper Convertible has a one-touch electric roof and an openmeter to measure it. Now, this set of adorably clever commercials from Mini implores you to keep it "Always Open."
Created by Plantage Berlin, these ads were inspired by films like Ben Hur, Kill Bill and The Blues Brothers. Well, sorta anyway. In addition to the interesting concept and humor, the commercials have no dialogue and thus will work in any country where MINI does business. The commercial above is called "Duel" and the rest are below.
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