Must Read: What If Cadillac Beat Mercedes In The 1960s?

Illustration for article titled Must Read: What If Cadillac Beat Mercedes In The 1960s?

There's an alternate universe version of Cadillac, one that borrowed from General Motors' best departments and built a car that beat Mercedes when it counted. Paul Niedermeyer from Curbside Classics explains the whole thing.


You really need to read the full article to see what I mean.

Automotive Alter-History: 1965 Cadillac Seville – The Car That Beat Back Mercedes and Became A Global Best-Seller

Here's the opening paragraph.

In the annals of automotive history, there are few cars that played such a pivotal role as the 1965 Cadillac Seville. It is the first in that long line of Sevilles that powered the Cadillac brand to global domination of the premium market to this day. It presciently anticipated the growing influx of Mercedes in the early sixties and countered it with a formula so successful, it was even embraced enthusiastically by the Germans themselves. It brilliantly synthesized the very best of American and European qualities into a new global standard, one that gave new meaning to Cadillac's boast of being "The Standard of the World".

It's a fun flight of fancy, but it's a bit of a history lesson of what Cadillac did wrong just as much as it is an illustration of what Cadillac could have done right.

Photo Credit: Cadillac via Old Car Brochures


I used to own a Jetstar1

Ever see the Pininfarina Caddies?

Jackie Coupe.