Moss sells. If there was one adage from the 1970s that still makes sense today, it’s that. You want to get people interested in something, anything? Surround it with as much damp moss as you possibly can. That’s why Datsun sold so many of these Cherrys back in the ‘70s—because they knew to moss the shit out of them.
Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1973 Reliant Scimitar, 1977 Dodge Tioga RV (also, buy my book!)
Top 5 Mosses of all time:
3. The kind not gathered on a rolling stone.