Morgan Is So Badass They Send Out Invitations Made Of Wood And Metal

Illustration for article titled Morgan Is So Badass They Send Out Invitations Made Of Wood And Metal

I’m sort of used to getting letters from Lord March’s office that are printed on papers thicker than the boards of your average IKEA furniture, but Morgan just put this game to a whole new level, using lacquered wood, aluminum, paint and four screws.

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Morgan will present its first electric vehicle, the EV3 at the Geneva Motor Show while also celebrating the 80th anniversary of the Morgan 4/4, the longest-running production car in the world. The opposite poles of their lineup.

Unsurprisingly, when I try to set up an interview with a non-British manufacturer, I usually end up exchanging a few emails with their crew, and by the end of the day, our calendars are synchronized without any printers getting involved.

When it comes to the British, we still set up everything through emails, but then, they sometimes ask for my office address. And a few days later, I get an official invitation made of materials you can use to build shelter with, or a Morgan with.

Illustration for article titled Morgan Is So Badass They Send Out Invitations Made Of Wood And Metal
Illustration for article titled Morgan Is So Badass They Send Out Invitations Made Of Wood And Metal
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Illustration for article titled Morgan Is So Badass They Send Out Invitations Made Of Wood And Metal

Classy as hell, man.

Photo credit: NAK/Jalopnik

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Contact the author at mate@jalopnik.com.

DISCUSSION

To be honest, while the use of wood and aluminium are comfortable overkill with regards to invites, the actual workmanship looks pretty poor; The aluminium is screenprinted, rather than etched, meaning that it’ll scratch fairly easily, and it doesn’t line up or lie flat on the wood. The wood itself is, for a start, cheap ply, and the varnish looks like it was layed on with a JCB; That may be in part due to the lighting in the photo, but it looks poor. Also, the cheesehead screws just look cheap. If I was doing this, I’d probably go with a slightly thicker etched aluminium panel, glued and riveted on to a thinner, but solid-wood backing, then sanded round the sides to make everything even. It’s nice to put on a show by sending out invites with these, but if the workmanship in the invites is poor, what does it say about you? It’s like making a fancy electronic buisness card that, when plugged into a computer, shorts the 5v rail to ground.