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Mercedes-Benz Is The Worst Place In The World To Buy An SD Card

Illustration for article titled Mercedes-Benz Is The Worst Place In The World To Buy An SD Card

One of our loyal, handsome readers, Cody, was building a Mercedes-benz CLA250 on Mercedes' website when he became alarmed by how rapidly the price was rising. Looking through his options, he noticed something: a 2GB SD card that costs nearly $60.

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Now, that one SD card's $60 price isn't what makes the car so expensive, but if it's any indicator as to how much Mercedes is marking up the cost of items, it's pretty alarming. For example, a 2GB SD card normally costs, let's see, on Newegg, $5.99. That's ten times less than what Mercedes wants to sell you one.

Sure, that drive kit for iPhones is expensive at $599, but I'm hoping that at least involves more integration than plugging in a cable. I hope. Alternately, it could be that Mercedes is using a web platform for their car configurator that only allows the use of 5s and 9s in their prices, but even then you'd think they could have priced that SD card at a real-world $5.99.

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So, when building your cars online, it makes sense to really think through what's needed from the factory and what's not, because it's a pretty reasonable assumption that the company will screw you out of as much cash as they can get away with.

Like it says in the Bible or Rig Veda or somewhere, Caveat Emptor.

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DISCUSSION

Sorry for being pedantic, but you hit one of my pet peeves in this article.

That's ten times less than what Mercedes wants to sell you one.

The Mercedes SD card costs $60. One times less than that = 100% less = $0. Two times less than that is -$60. Ten times less than that is -$540. Your sentence says that Newegg will pay you $540 to take a 2GB SD card off their hands.

Your sentence should have said "That's 90% less than what Mercedes wants to sell you one", or "That's one tenth the cost", or "The Mercedes one is 10x the price".

I see this all the time in advertising, and it drives me bonkers. Yeah, we all know what you mean, but it would be even better if you could actually say what you mean.