Let This Old Honda Brochure Charm The Crap Outta You

Car brochures today have all sort of covergently-evolved into a certain bland sort of slickness. Sure, there's some minor typographic differences and photography, but one's pretty much like the other. But this wasn't always the case. Back in the day, if you weren't selling something fast or sleek, you had to find other ways to make it appealing. Like using illustrations and weapons-grade charmonium, as seen in this brochure for Honda's tiny pickup, the T360.

Since little Kei-car pickups have been on my mind lately, I thought this would be a good time to share this old brochure. Not being able to read Japanese, I'm a bit baffled by a lot of what's going on here. Like this scene:


So... the truck's great for transporting your gigantic fishbowl over unimproved roads, which is then great for following giant flirty ladies in the back of other trucks as they get on the highway? Um, that's like my NUMBER ONE truck use case, right there.

And get this— this brochure is like a kid's pop-up book or something. These pages have little tiny sub-pages to give the illusion of the truck receding in the distance.


Oh, oh, oh look at this— they have vellum pages so the truck can superimpose over these other images. I get one must be to show it's got the same wheelbase as Honda's little S600 sports car, but the bed one? Is that like a ride comfort thing? Or are they just tapping into every kids' I'm-driving-my-bed-all-over-the-world nighttime fantasies?


Either way, I'm a sucker for this stuff.

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