Honda's new UK ad for the Civic may be completely ludicrous, but it sure took a lot of work to get it that way. In it, a choir, led by a dour and fittingly bald conductor, performs an a-cappella piece mimicking the soundtrack of a typical car commercial — the revving of the engine, tires on a gravel road, rain on the roof, screeching tires, electronica on the stereo, et al. It's a stunning work of virtuosity that showcases what's possible when you throw enough money and time at some creative director's pot-induced reverie. A must watch. [Thanks to CJ for the tip.]
Honda Civic Ad [Honda]
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