Lamborghini Recalls Its Special-Edition Centenario To Replace A Label

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Automakers that cater to the ultra wealthy are all about details. Aston Martin loves talking about its handmade vehicles. Bugatti will send “flying doctors” to tend to cars on a whim. The only word Rolls-Royce knows is “bespoke.” Then there’s Lamborghini, which put the wrong safety labels on its $2 million Centenario.

The U.S. National Highway Traffic Safety Administration put out a recall for the Centenario that was set to begin a few days ago, oddly for something other than the chance of fire. The big threat here is that—wait for it, and maybe let out a collective gasp for suspense—the car could have a label with an incorrect weight limit on it. That “can cause the vehicle to be overloaded,” the recall said.

The recall said Lamborghini “will notify owners [about the recall], and dealers will install a corrected certification label, free of charge.” But if manufacturers with cars that have potentially deadly airbags are struggling to get people to do their recalls, there’s probably not much hope for getting a label swapped unless Lamborghini brings the recall to the owner.


That would be easy, though. Lamborghini only made 40 Centenarios, each with a naturally aspirated V12, 770 horsepower and a claimed time of 2.8 seconds to get from 0 to 60 mph. Half of the limited run were coupes, half were roadsters and not all of them came to the United States.

A weight label can’t be that big of a deal, though, since Centenario looks like a pancaked piranha in the form of a supercar. It’s not exactly the kind of vehicle your second cousin would call you up and ask to borrow when it’s time to move their kid into the dorms for college.

Because that’s no way to overload a Lamborghini (other than the Urus SUV), let’s think about what all a person who can afford a Centenario would haul after realizing their falsely labeled weight limit was more than expected:

  • Gold bricks
  • More gold bricks
  • A statue of oneself, molded from those gold bricks
  • A version of that statue in rose gold, since yellow gold is so two decades ago
  • A fountain in one’s likeness, spitting water from a cherub-like face
  • An overinflated ego

Good thing a person with this much money would probably pay someone else to haul the statues in their likeness, because the Centenario probably couldn’t have handled all that.