Jaguar North America, in an attempt to resurrect its flagging brand image, is hoping to avoid the ignominy of having to resell a plethora of off-lease vehicles, as well as cutting itself out of rent-a-car pools. Last year they were charged with reselling 27,000 vehicles turned in by lessees; this year they're shooting for 21k. They've also pulled out of Enterprise, and their deal with Hertz (no longer owned by Jag's parent, Ford) expires later this year. If only the front of their new XK didn't look like the mother of all rentals, the Taurus, they might actually do okay.
Jaguar Cars North America leaves rental business to improve residual values [Autoindustry, UK]
Related:
Jag, Jag, Jiggity-Jag: Hecklerspray on the Jaguar XJ40 [Internal]
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