
As I've mentioned before, I have an Isuzu pickup I'm pretty fond of, and part of why has to do with Isuzu's understanding of what a driver really needs.
And I'm not talking about towing capacity or fuel economy or payload or any of that crap. I mean real issues, like what they show in this terrific ad. Why you should drive an Isuzu truck when the giant lizards come. That's information I can use. Modern truck ads are just slick ways of avoiding these questions.
Advertisement
I'll stick with my Isuzu. When those giant lizards come, I'll be ready. Plus, I hear it works equally well if they're giant monkeys, too.
Thanks for reminding me of this, T.Mike!
DISCUSSION
Any one else think of the 6000 SUX? (Which of course make you also think of the Ford Taurus.)