I recently spotted a 1978 Chevy Blazer at a junkyard, and—amazed by its gorgeous red interior—had no choice but to snag one of its plaid seats for my Postal Jeep. Interestingly, the picture you see above is a part of a German 1978 brochure called “American Cars by General Motors.


The introduction to this brochure reads (translated from German):

The newest generation of GM cars of the American middle class is completely new—tailored to the requirements of our time. More compact, lighter, more functional, with more elegant lines. With more head and legroom, with more generous luggage space. With surprisingly economical engines (normal gasoline!).

In short: Sensible automobiles, designed for the demands of today and tomorrow.

The Blazer ad, shown above, reads (also translated from German):

The sporty Blazer with four-wheel drive is an attractive, unbelievably versatile vehicle that looks just as much at home on the Champs-Elysees as it does in the Sahara. It’s a comfortable family all-rounder, and a robust leisure buddy at the same time. And it drives as well as it looks. And as imposing as it appears, it’s easy to drive thanks to its power steering and Hydra-Matic.

I don’t know the background of this brochure, nor do I know how many Blazers GM could possibly have sold in a country with such small roads and such high fuel prices. But in any case, it’s a cool brochure that’s definitely worth looking at, especially if you can read German.

Sr. Tech Editor, Jalopnik. Owner of far too many Jeeps (Including a Jeep Comanche). Follow my instagram (@davidntracy). Always interested in hearing from engineers—email me.


I was hoping you were going to say you were replacing your postal jeep with the ‘78 Blazer...