How to Sell Hyundais With a Lamborghini Miura

Director Wes Anderson was recently hired by Hyundai to create a series of ads for their new Azera sedan. If you like Anderson’s baroque, oddly retro style, you’ll love these.

But look what he’s using to sex up the not entirely unsexy Hyundai: a yellow Lamborghini Miura, equipped with a Gurney flap, a “rear incendiary device” and, strangest of all, a rear seat—all in a scene which riffs on the opening sequence of The Italian Job.