How Much Car Do You Really Need?

Illustration for article titled How Much Car Do You Really Need?

The car business is all about selling you stuff you don't need, and it works. We buy crap we don't need from automakers all the time.

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You don't really require 270 horsepower to merge onto the highway, but you option out the V6 anyway. You don't really need five thousand pounds of SUV to drop the kids off at school, but you get a Ford Explorer anyway.

When we saw Toyota's reasonably funky 1,700 pound lightweight beach car concept today, we wondered if most of us really need more car than that. Owen-magnetic penned this piece of ad copy, spoofing Acura's recent nausea-inducing luxury car luxury ad.

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You wake up in your sensible bed
You put on your sensible watch
You drink some sensible coffee from your from sensible coffee maker
You put on some sensible shoes
Step out of your sensible house
And into a sensible car to do some sensible errands

And suddenly...everything seems less...sensible

The Toyota Me-We; the sensible car for people who don't want to drive a 4000 pound Venza just to pick up some groceries.

What kind of minimalist car would you dream up? How much car do you really need?

Photo Credit: FurLined

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DISCUSSION

rallybeetle
For Sweden

I read the comment thinking it would be a play on a Talking Heads song. In my disappointment I will provide what I hoped to read.

You may find yourself living without a parking spot
You may find yourself at the end of a cul-de-sac
You may find yourself behind the wheel of a fun automobile
You may find yourself with a beautiful garage with a very Jalop wife
You may ask yourself, well, how did I get here?

Letting the days go by, let the traffic hold me down
Letting the days go by, traffic flowing underground
Into the jam again, after the clutch is gone
Once in a lifetime, traffic flowing underground

You may ask yourself, how can I drive this?
You may ask yourself, why such a beige automobile?
You may tell yourself, this is not my beautiful garage
You may tell yourself, this is not my very Jalop wife

Letting the days go by, let the traffic hold me down
Letting the days go by, traffic flowing underground
Into the jam again, after the clutch is gone
Once in a lifetime, traffic flowing underground

Same as it ever was, same as it ever was
Same as it ever was, same as it ever was
Same as it ever was, same as it ever was
Same as it ever was, same as it ever was

Clutch engaging and beige removing
The traffic ends at the exit of the freeway
Remove the traffic, blip the throttle

Letting the days go by, traffic won't hold me down
Letting the days go by, leave the traffic underground
Finally leaving the jam, expansion joints are gone
Once in a lifetime, leaving traffic under ground
Under the pillars and overpasses, there is driving heaven
Letting the days go buy into abandoned roads
Once in a lifetime, leaving traffic behind

You may ask yourself, what is this beautiful garage?
You may ask yourself, where does that highway lead to?
You mask ask yourself, do I turn right, or do I turn left?
You may say to yourself, my god, where have I gone?

Letting the days go by, let the traffic hold me down
Letting the days go by, traffic flowing underground
Into the jam again, after the clutch is gone
Once in a lifetime, traffic flowing underground

Same as it ever was, same as it ever was
Same as it ever was, same as it ever was
Same as it ever was, same as it ever was
Same as it ever was, same as it ever was

Traffic isn't holding us, traffic isn't after us
Traffic isn't holding us, traffic doesn't hold you back
Traffic isn't holding us, traffic isn't after us
Traffic isn't holding us...

Letting the days go by, letting the days go by, letting the days go by
Once in a lifetime
Letting the days go by, letting the days go by, letting the days go by
Once in a lifetime