How a BMW forum busted a car dealership

Two unidentified individuals recently flogged a dealership-fresh BMW 1M at high speeds on residential streets. One of them caught it on video. That video wound up on YouTube. You can guess what happened next.


Right. A member of BMW forum 1addicts posted a link to the video, which displays a spirited "test drive" lousy with stop-sign pulls, chirped gears and high rates of speed on neighborhood roadways.

Naturally incensed by the abuse of this rare, M-Powered and well loved 1-Series — with the sticker still on the window and pre-delivery wrappings still in place — forum members pooled their mad detective skills and tracked the culprit to Pacific BMW in Glendale, California. Then, they brought the video — now off YouTube, but saved locally by one quick-thinking member — to the attention of the dealership's service manager. According to forum members, he sent this e-mail in reply.


Thank you very much for sending me this link. I am currently in the process of addressing the issue. Pacific BMW does not condone this type of behavior and it will not be tolerated.

Again, thank you for bringing this to my attention.

Service Manager
Pacific BMW

So, it would seem that — despite being best known to Jalopnik readers as the dealership that added a $40,000 markup to a $54,000 BMW 1M — Pacific BMW is attempting to deal with the matter. All would appear to be right in BMW land. Another lesson learned the hard way.

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Jonathan Harper

I drove a 1M last week, but it was on a BMW sponsored event. I think I'm in the clear...