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Honda Honda Honda Honda! Madness Goes JDM To Pitch The '83 City

Illustration for article titled Honda Honda Honda Honda! Madness Goes JDM To Pitch The 83 City

What's the best way to sell the 1983 Honda City Hyper Turbo? Honda's Japanese-market admen figured that the ska popmasters of Madness would be just perfect for a series of super-frantic TV spots.

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These ads may not be quite as punishingly 80s as the legendary Cocaine Factory Duster commercial, but they're up there with the rest of the 80s Car Ad contenders. Check out the special scooter, designed to fit in the back of the City!

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DISCUSSION

How can Honda go from making nifty, quirky, useful little cars like this to making the Element?