Hi, I'm Dave: Ford's New Design Direction

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

Ford design boss Peter Horbury says European wannabe designs are out at Ford. From now on, it's bold, open American designs that say "Hi, I'm Dave! Fly Me to Miami!" (We shit you not. Well, maybe about the Miami part.) Representing the old attitude of reactive, "global" designing is the relatively unsuccessful Ford Five Hundred, which apes the presence of German-designed Audis and certain VWs, while the new attitude is indicated in the four-bar grille, arched hood and smooth sides found on the Fusion and new Edge. This "Dave" Horbury, a Brit, is referring to is a fictional interpretation of a characteristically American personality — open and enthusiastic, not guarded and self-conscious like those bastards in Cirque d'Soleil.

No More European [AutoWeek]

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Exercises in Cross-Branded Synergy: Ford and Gillette [internal]

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DISCUSSION

Stoatmaster
Hedy Lamarr, a stoat

Horbury is indeed confused.

UK Fords were made in Dagenham.

Mostly by blokes called Dave.

Both The Smiths and The Stranglers recorded songs called 'Dagenham Dave'.

So, is Horbury a misogynist, miserabilist, or both?