We've just heard the account's up for grabs on the new-for-2008 Ford Focus. Now FoMoCo isn't saying they're dissatisfied with J Walter Thompson (JWT is how they like to go now — makes them feel young), but they're gonna make them work for it. We're thinking they didn't want to get the first batch of creative back and have it be the newest episode of "Bold Moves — you know, it'd be called the "Focus Challenge." That would be where Teen Beat magazine lets a group of its readers take a 2008 Ford Focus out against a bicycle and a "Hello Kitty" golf cart. We're assuming it's because they know the TB readers would go home with the pretty kitty-flavored golf cart.
Ford Focus ad account up for grabs (sub. req.) [Automotive News]
Related:
Spy Photos: 2008 Ford Focus; Ad Watch: Hachette Buff-Mag Intellectual Reacharound Further Engorges With New "Ford Challenge" Commercials; Ad Watch: Ford Will Challenge Your Mid-Size To A Duel And Pay Car & Driver To Make It Happen [internal]