Apparently it's been pissing off the Toyota overlords that some of their dealers have been buying American full-size pickup trucks for use as dealership parts haulers, so now they'll be kicking back $2000 to any Lexus, Scion, or Hino distributor that buys a Tundra for dealership use ($2000 being the approximate price difference between the base Tundra and the base F-150). Another step in the Greater Toyota Co-Prosperity Sphere's plan to chip away at the last remaining stronghold of the once-mighty Detroit Empire.
Toyota Offering $2,000 To Dealers [Business Week]
Related:
Toyota Drops A Big And Heavy 2007 Tundra Full-Size On Dealers And Customers [internal]
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