Hello Kitty Edition Mitsubishi Mirage Is Pretty Damn Excellent

Illustration for article titled Hello Kitty Edition Mitsubishi Mirage Is Pretty Damn Excellent

I know, I know. You want us to shit all over this Mitsubishi Mirage, both literally and figuratively. But I'm not going to. I find this impossibly cool for some reason. Maybe it's because I haven't finished my coffee yet.

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Mitsubishi is building just 400 of the pink Mirages to celebrate Hello Kitty's 40th anniversary, probably only for the domestic Hello Kitty-obsessed market. So what do you get? You get a pink Mirage with unique hubcaps, some Hello Kitty stickers, and a unique interior. Oh, and a pillow inside.

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Illustration for article titled Hello Kitty Edition Mitsubishi Mirage Is Pretty Damn Excellent

So why don't I hate this? Because it's Mitsubishi having fun with a car that isn't really all that great. It's Mitsubishi celebrating one of Japan's most well known and iconic institutions. It's a chance to just do something for the hell of it. And in America, you don't see Chevrolet making a Mickey Mouse edition Spark, do you?

No. So I salute you Mitsubishi. You keep on keepin' on.

via Autoblog

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DISCUSSION

I was browsing the Mitsubishi site and discovered this new Mirage. I can't believe that the company is serious about this thing. Not the Hello Kitty edition, but the car in general.

For a company on the ropes you'd think they'd put a bit more effort into their products. This thing looks at least a decade out of date and completely lacks any compelling character. And if you're going to do a Hello Kitty edition it needs more than a few stickers, special seat fabric and a pillow.

I will admit I like the color. The Japanese, at least, are not afraid of painting their cars in more exciting colors.