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Has BMW Saved 'M' Cars?

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This week's launch of multiple M-branded diesel-powered cars now gives the BMW M brand an even larger footprint within the company. It also gives more ammo to those M fans who think the company is diluting the mighty M. Who is right? Who is wrong?


BMW first transferred the knowledge from their Motorsports division into street cars with the creation of the amazing M1. In the years that followed M transformed itself into a maker of the high performance versions of their sports cars and sedans.


Lately, BMW's expanded the lineup into other cars. Crossovers like the X6 M and SUVs like the X5 M now proudly carry that meaningful letter.

Many say all of this is conspiring to ruin M. To water it down. But could BMW actually be saving M by expanding it? Rather than letting their performance brand disappear through lack of models (like Ford let happen with SVT for a time), isn't the fact that BMW is making exciting versions of most of its vehicles a good thing?

We're mixing it up a little with QOTD/AOTD. Rather than put together a list of our ten favorite answers, tomorrow we're going to feature the best answers (one pro and one con) to this debate. This means we're going to reward rhetorical quality in our choices.


(QOTD is your chance to answer the day's most pressing automotive questions and experience the opinions of the insightful insiders, practicing pundits and gleeful gearheads that make up the Jalopnik commentariat. If you've got a suggestion for a good "Question Of the Day" send an email to tips at jalopnik dot com.)