Advertising Age's Bob Garfield does not suffer fools, cheap lasagna or mediocrity lightly, and that, he claims, is just what we get from the new Saturn spot celebrating the debut of the new Aura. What irks him most is that this slab of a subpar meat and cheese dish came from Goodby, Silverstein and Partners, the whiz-kids who gave us one of the best bits of Aaron Burr humor in history. He also says that there's something worse going on here; namely, that GM is tossing Saturn's carefully crafted brand and replacing it with something bland. Oh, you noticed, Bob? [Thanks to CTE for the tip.]
Goodby's New Saturn Spot: Mediocrity Like Never Before [Advertising Age]
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Ad Watch Exclusive: That's an Opel? [Internal]