GM's Chevy Volt Dancers Make Fox News, Become Full-Fledged PR Nightmare

Illustration for article titled GMs Chevy Volt Dancers Make Fox News, Become Full-Fledged PR Nightmare

GM's Chevy Volt LA Auto Show marketing song and dance disaster we've reported on the past few days just became a much bigger deal. It's now the lead story on Fox News. We totally called this one.

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Especially when GM's newly-appointed head of marketing, Susan Docherty, expressed that she'd not heard anything about the already much-ballyhooed "Volt Song" in a webchat yesterday morning. Oh GM, if only you'd nipped this thing in the bud when Volt PR saw posts (I'm assuming they did) on our site on the and other Volt-centric sites about the horrific "Chevy Volt song" you'd have stopped yet another "Airplane" disaster. (Hat tip to Jay!) [FoxNews]

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DISCUSSION

Too bad GM doesn't have a fanboy to attempt to somehow rationalize and defend this atrocity. I'm in the Ford camp now that Whitacre is in charge of GM. Of course, this leaves me with the challenge of somehow rationalizing and defending Bill Ford.