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What Car Imported To The U.S. Was The Biggest Disaster?

Illustration for article titled What Car Imported To The U.S. Was The Biggest Disaster?

Oh Merkur. How I love thee. The troubled offspring of Bob Lutz and the inconvenience of the GMC Sierra name, the Merkur brand was a good idea ruined by a surging Deutschmark and a stupid name. Neither the Scorpio nor XR4Ti caught on, costing Ford millions. Sometimes imports don't work.


And that's what we're interested in today. We constantly kvetch about the cars we don't get but, sometimes, the cars we yearn for end up being failures. What's the biggest import FAIL of all time?

(QOTD is your chance to answer the day's most pressing automotive questions and experience the opinions of the insightful insiders, practicing pundits and gleeful gearheads that make up the Jalopnik commentariat. If you've got a suggestion for a good "Question Of the Day" send an email to tips at jalopnik dot com.)


Pictured: My Merkur

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*because you don't need any goddamned explanation. At all.