Former Racer In as Tesla Chief

Illustration for article titled Former Racer In as Tesla Chief

Whether it's shuffling the deck chairs on the Titanic or a key decision that's going to suddenly make everything better is unclear, but at least Tesla Motors is trying to fix things by appointing Ze'ev Drori as C.E.O. Mr. Drori has twice turned around smaller companies, leading them to buyouts by major competitors. He's also apparently done some competitive racing (though nothing major that we can find).

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With Tesla still having problems with delays and a growing list of people who want their product, a little shakeup at the top could be taken as a sign that this is a company with a future and not another niche carmaker disaster waiting to happen. (h/t Jared)[NY Times]

DISCUSSION

Re WEST-COASTER, and for anyone else who is curious, for as long as I have known Ze'ev Drori he has been racing. I know that he has been doing the Formula Russell series for at least the past 5 years or so, and that that has overlapped with some rotary rockets seasons as well. He has owned and raced his own Pro Mazda for the last 2 years, and I also recall having heard of some F-2000 racing recently too. I can see him doing the afore mentioned charity events too just for kick, but my point is he's a man who loves racing (and is quite good at it as well c0 who is now in charge of a car company