Ford What? Lincoln Should Be More Distinct, Designer Says

This image was lost some time after publication.
This image was lost some time after publication.

Peter Horbury, FoMoCo's North American design chief — and proponent of the toothy, new Ford-brand stylings he calls "Dave" — says Lincoln's and Mercury's cars should be distinct from Ford-brand cars, despite being built on common platforms. In a feature we're calling, Let's Just Publish the Most Obvious Shit Car Executives Say at Press Events, AutoWeek quotes Horbury as saying Lincoln-Mercury's next step is to become independent of Ford in "the areas you can see, touch and feel." In other news, apples should be sweeter than beef.


Unique Looks for Lincoln [AutoWeek]

Ford's B.M. — Episode II: Peter Horbury Has Balls; But Does "Dave"? [internal]


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Mike Spinelli

Thanks Harvey. I must have mashed him up with Jaguar's Ian Callum. Or The Cult's Ian Astbury. Or something.