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Ford Cancels The Bronco Press Preview Event Due To You Know Why

Illustration for article titled Ford Cancels The Bronco Press Preview Event Due To You Know Why

The COVID-19 Coronavirus, a virus genetically engineered by a consortium of HOA presidents dedicated to the total and complete destruction of fun on Earth, has claimed another victim: Ford’s press event to debut the new 2021 Ford Bronco. As of press time, Ford has not picked a new date for the event.

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The event was going to be known as the Bronco Brand Immersion and would have included a comprehensive technical briefing. I bet we would have written all kinds of fascinating stories about it! But now, I guess we won’t.

If we hear an update as to when it may be rescheduled, we’ll let you know. Until then, the Bronco event, like everything else in the world, is on pause.

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Good times.

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1977 Dodge Tioga RV (also, buy my book!: https://rb.gy/udnqhh)

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DISCUSSION

hlorell
Hayden Lorell

Am I the only one who doesn’t understand the point of a physical reveal event?

Think about it, 90% of the time, the only ones there are journalists/youtubers, rarely do they actually get in and test drive the cars. They all take videos and pictures and broadcast them on the web anyways. So what is the point?

Why manufacturers don’t save themselves some money and just move to “virtual” unveiling events as the norm is beyond me.

Nobody who is buying these things gets to go there and poke around the new product. Even if they do unveil something at an auto show, it’s almost always on press day and then the general public gets to leave their fingerprints on it the following week.

The only reason I can justify a physical event is for 250K+ market where you want to treat your clientele to a “special” event and make them feel posh and appreciated.