Fiat's sexy Abarth ad grabs buyers by the stickshift

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It's not just that we're getting Europe's hot hatch wonders like the Fiat 500 Abarth, but now the sex-sells ads of Europe are coming over, too. TV advertising may be melting our brains into mush, but so long as Fiat's new spokeslady is the one doing it, we don't really mind.

I hope this trend continues and we get to see Mercedes' new campaign featuring a sturdy Wagnerian Helga pitching the CLS63.


And did you notice her scorpion tattoo?