The world of electric vehicles is uncertain right now, with automakers backtracking on targets, the new U.S. government slashing support for their rollout and brands delaying new models all over the shop. Not Ferrari, though, as the famed Italian automaker has confirmed that its first electric car is coming, and it’s coming soon.
Ferrari has been teasing its plans to go electric for years, with it investing heavily in its plants in Italy to prepare them for new all-electric powertrains and testing dozens of EV prototypes on the roads around its Maranello base. The company has now confirmed that the fruits of its labor will be revealed soon, with the first electric Ferrari set to debut in October, reports the Financial Times.
The announcement is refreshing for the world of premium electric cars, as it comes just weeks after Aston Martin’s decision to push back its first EV and Porsche revealed it’s struggling with sales of the Taycan. Ferrari will no doubt be hoping that its star power can prevent a similar fortune befalling its first EV:
Ferrari said it would unveil its first electric vehicle in early October as the Italian luxury-car maker posted a sharp rise in quarterly profits on the back of increased personalised features.
Chief executive Benedetto Vigna said the carmaker would present an all-electric model that would be “unique” in style, performance and driving experience.
“Don’t ask me anything about the electric car. The Ferrari model, we will announce in a unique and innovative way,” said Vigna at the earnings briefing.
Vigna was speaking during an earnings call in which Ferrari admitted that its sales in China had dropped as the region looked to electrification. Sales were down by 38 percent in China, reports Bloomberg, but Ferrari hopes a new EV could help turn around fortunes that could even see the automaker raise its cap on deliveries in the country.
Away from its ambitions for the new EV, Ferrari has revealed little about what we can expect for the electric car when it does launch in 246 days. Vigna added that the new car would be launched in a “unique and innovative way” come October 9, before adding that it would be one of six new cars from Ferrari this year, as Motor1 adds:
The Prancing Horse remains tight-lipped about the identities of the five other models, but we have some ideas. The Italian exotic automaker has already ended production of the SF90 Stradale, which can only mean a replacement for the plug-in hybrid V-8 supercar will break cover later in 2025. We’ll also likely see an updated 296, and logic tells us that convertibles will join both coupes.
The brand is also rumored to be working on a cheaper version of its Purosangue SUV, which could pack in a hybrid V8 powertrain rather than the flagship’s roaring V12.
It’s going to be a busy year for Ferrari then, as the automaker has also added Lewis Hamilton to its Formula 1 team, is promising even more sales over 2025 and has a Le Mans title to defend.