Everybody Should Run For Their Lives From 'Attack of the Giant Suzuki'

Welcome to Sunday Matinee, where we highlight classic car reviews or other longer videos we find on YouTube. Kick back and enjoy this blast from the past.

We started off this weekend with the Holden Barina, which itself was actually a rebadged Suzuki Swift. So it seems only fair that we end the weekend with Suzuki as well, and to that end, this weekend's Sunday Matinee is truly the SuZOOKYiest of ZOOKY commercials: an eight minute long parody of 1950s monster B-movies.


Suzuki has always been a wee bit different, so it really shouldn't surprise anyone that when they made a serious play for the US market, they went about advertising in a completely unique way. It's a Giant Suzuki, the name of the parody commercial, is utterly ridiculous. In fact, it's hard to imagine any American automaker willing to give such an idea five minutes of consideration in an executive meeting. Even the US divisions of more established Japanese brands like Datsun-Nissan or Honda probably wouldn't have considered something like this.

The best part of this video? The Ronald Reagan impersonator. It's just so damn absurd. So gloriously ridiculous.

G'night, folks. See you next weekend.

Video via Suzuki/YouTube.

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So they set the scene in Tennessee. But there's no place in Tennessee that's only 113 miles from San Antonio, Texas. Then the car they show had Euro-style plates. And it wasn't branded as a Suzuki in America, but as the Chevrolet Sprint. So wherever this promo was released, it wasn't released for American audiences.

So on top of being a campy send-up of '50s horror B films, you can also tell it was put together by people who have no clue about America.