Did You Know That The Yugo Was Holy-Crap Levels Of Cheap?

The Yugo has been called a punchline. The worst car in history. Even a whale. But one thing that was no joke at all was its price – just $3,990 when it went on sale in 1987. In 2013 dollars, that's only $8202.89. Holy crap that's cheap.

Advertisement

Even the Mitsubishi Mirage, which is damn cheap at $12,995, doesn't come close to that. And we used superlatives like "bargain-bin," "leather-like," and "muppet" for it.

Advertisement

This ad is great in that it makes no bones about what you're getting. Unlike most car ads, which have long lists of features, performance figures, even some MPG numbers, the Yugo does away with all of that. Features? Ain't got any. Performance figures? What's that. MPG? I'm sure there are some.

But the Yugo's one selling point was that if you were in the goddamn poor house because Ronald Reagan, or something, you could at least afford a Yugo.

Consider the list of people offered who could afford a Yugo, who can afford nothing today because America:

- Poor students

- Poor couples

- Poor people like us who want a second car just to say they have a second car, no matter what that second car actually is

Advertisement

- Poor kids who have been forced to appear on national television in red suspenders and a matching bowtie

Basically, only the tragic and the unfortunate of the 1980s (and the "middle class" of today). It was Morning in America once again, and the Yugo was going to take us forward into the bright new dawn.

Advertisement

And because it was Morning in America, and the Yugo was made in communist Yugoslavia, it was a total sales flop. And forgive me if my basic economic principles are off, but when you're selling something based on volume, you usually want it to sell in big numbers.

Today the Yugo is a bit of a quirky novelty, something that's actually quite rare. When you see one, it's more funny than anything else.

Advertisement

But funny is what you'd expect from a car that even the guy who wrote the book on it tells jokes like "Yo mama drives a Yugo."

Advertisement

But that cheapness is no punchline.

Share This Story

Get our newsletter

DISCUSSION

Ah yes, the Yugo. Back in 1988 when I was entering grad school I looked at the Yugo, the Geo Metro and Ford Festiva.

Most critical test was to turn on the AC at highway speed and see what happened. Could not find a Yugo with AC. Geo felt like someone threw out a anchor. The Festiva screamed louder (4sp manual) but kept going. All 3 Yugos at the dealer had rust on them somewhere and 2 had had their batteries replaced, while the 3rd was waiting for new hinges for the hatch back.

Small hill would kill both the Yugo and Geo, but the Little Festiva did great.

Ended up with the Festiva, and I have to say it was one of the best cars I ever owned. Great gas mileage, pretty fun to drive, and configurable for hauling College stuff.

The Festiva was a strange marriage of Kia, Mazda and Ford but worked great for me. Wish I had one in a garage somewhere I could give to the kids.

By the way, on the Festiva, everything was and option. I had AC, but no radio for about a year. crank windows and 12 inch wheels. For Christmas my father gave me a car bra for it, I guess to hold up the headlights. Also I paid $4995 new for the Festiva.

still miss that car. It was one of the reason I bought my wife a Clubman S, to relive the old days. Well except the Clubman has about 4X the HP