It's no great secret that advertisers use the imagery of sex to sell their products, whether it's an orgasmic shampoo (Tony Hale FTW) or Bob Dole pushing those little blue diamonds. Does it work? According to a detailed analysis, advertisements that are of a suggestive nature have a recall score 77% above their normal product scores. Of course, just because something is remembered doesn't mean that the product will be remembered positively. Take today's suggestive BMW ad, which elicited numerous hilarious responses including today's COTD from Steel_ETC.
The ad certainly fits the company - a secondhand BMW would have had a few pricks inside.
Just make sure to buy some fresh rubbers.