The Champ Car race in Mont-Tremblant, Quebec hasn't been doing so well, with attendance at the previous Montreal race dropping to around 110,000, nearly a third of a similar F1 weekend. So what are those nutty Canadians doing to make the series more interesting? Adding Cirque Du Soleil (and moving it to the resort town of Mont-Tremblant outside of Montreal). For three days the Cirque performers will be making racing fans uncomfortable with their brightly painted bodies and strange body contortions. The only plus side to this is the possibility of someone getting video of Paul Tracy in a bright yellow unitard juggling in some guy's lap.
Cirque du Soleil a Champ Car Partner [TSN.ca]
Related:
Question of the Day: What Will Happen To Champ Car? [Internal]