Can You Match These Car Brands To The Words They Use To Describe Themselves?

Illustration for article titled Can You Match These Car Brands To The Words They Use To Describe Themselves?

Car companies try to position themselves as “hip” or “cool” or “high tech” or “exciting,” in an effort to disguise that they’ve all peddled the same boring econoboxes for decades now. So we devised a test to suss out these imagined differences.

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Well, we didn’t devise this test. Our fellow New Yorkers at The Drive did, picking out words from a company’s press releases and assembling them into a word cloud. Then they had you guess what carmaker corresponded with each word cloud. It’s smart and cute and a cool way to spot how car companies advertise themselves. We wanted to take their idea a little further.

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Illustration for article titled Can You Match These Car Brands To The Words They Use To Describe Themselves?
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Illustration for article titled Can You Match These Car Brands To The Words They Use To Describe Themselves?

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Illustration for article titled Can You Match These Car Brands To The Words They Use To Describe Themselves?
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Illustration for article titled Can You Match These Car Brands To The Words They Use To Describe Themselves?
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Submit your answer below to see if you’re correct!

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Raphael Orlove is features editor for Jalopnik.

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DISCUSSION

turbolence1988
Turbolence1988 Loves Magic Turn Circles

Let me take a stab at this...

(1)
Dodge
Youabian (shudder)
Nissan
Audi
Mercedes-Benz
Infiniti
Cadillac

(2)
Isuzu
SEAT

(3)
Toyota
Opel
TVR
Acura
Lamborghini

(4)
Bentley
Ultima
Lexus
Lancia
Saab (RIP)
Honda
Isdera (a stretch, but...?)
Tesla

That was surprisingly tricky!