Can You Match These Car Brands To The Words They Use To Describe Themselves?

Car companies try to position themselves as “hip” or “cool” or “high tech” or “exciting,” in an effort to disguise that they’ve all peddled the same boring econoboxes for decades now. So we devised a test to suss out these imagined differences.

Well, we didn’t devise this test. Our fellow New Yorkers at The Drive did, picking out words from a company’s press releases and assembling them into a word cloud. Then they had you guess what carmaker corresponded with each word cloud. It’s smart and cute and a cool way to spot how car companies advertise themselves. We wanted to take their idea a little further.

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About the author

Raphael Orlove

Raphael Orlove is features editor for Jalopnik.