Boyd Coddington Still Shilling For O'Reilly Auto Parts, Now From The Afterlife

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I'm not going to lie, I was a tad shocked seeing an age-old O'Reilly Auto Parts commercial feature one of our automotive heroes, Boyd Coddington. This was aired during the Sweet 16 NCAA Tournament broadcast on CBS. If you don't remember, Coddington passed away nearly a month ago. Could this be viewed as a classy, classless or ignorant move by the CBS regional or national affiliate? Did someone not get a memo?