Illustration for article titled Bonkers Report Says Boxster And Cayman Will Be Renamed Porsche 718

For this next story, I'm going to need you to gather enough salt that you'll have no reason not to make margaritas afterward. The latest rumor involving the much-speculated-on next-gen Porsche Boxster and Cayman says the cars will be renamed the Porsche 718. Guhhh?

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Automobile reports that the 718 name was supposed to be used for the now-cancelled baby Boxster, which scuttled our dreams for a less-expensive entry level Porsche. (Remember how Porsche said their entry level car is a used Porsche?)

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Instead, they say, the 718 name will live on as the nameplate of the next Cayman and Boxster. Like the 911 does now, the 718 will encompass a whole range of models, including coupes and convertibles with four- and six-cylinder motors and several high-performance variants. It's a historic name, derived from the race car of the 1950s and 1960s that replaced the 550.

Why should we even believe such a rumor? Well, for one, it comes from Georg Kacher, European bureau chief of Automobile and and editor at the UK's CAR. He's a very plugged-in fellow who's more credible than most.

On one hand, merging the Cayman and Boxster into the same model — they've always been on the same architecture, obviously — makes a lot of sense, especially with a ton of variants in the pipeline. They could make it into a whole family of models just like its big brother the 911.

On the other hand... I don't know, this rumor is just so radical that it's hard to believe. Though there's certainly been a historical precedent with names like 914 and 928, Porsche has been one of the few premium car companies not to move to anonymous-sounding alphanumerics for their cars. Also, Boxster and Cayman have a ton of brand equity. Even non-car people know what a Boxster is. Why throw that away?

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Then again, it's possible that they'll keep those names anyway in addition to the 718 designation, just like how the 911 is a Carrera but nobody really calls it that. Or maybe 718 will be the car's internal designation, like how the Boxster and Cayman are currently the 981.

I dunno. We'll see. It's pretty crazy to consider. What do you guys think of the 718 strategy?

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Hat tip to Chris McMays in Oppo!

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