I've heard it's not possible to teach an old dog new tricks, and after watching years of Chevy and Ford truck ads, I was beginning to believe it was true. Especially after I saw the last round of amerigasmic ads from Chevrolet and Ford. Then FoMoCo dropped the above ad in our lap called "Cake." It's a commercial for the F-150 "celebrating" 30 years as the 'merican pickup truck sales leader — and lookie here — no Toby Keith, no "Ford Truck Man" song, no underlying message other than a truck driving through a big cake and a voice-over telling the viewer
"We've been Americas best-selling truck for 30 years now. Guess we should celebrate. Nah, we've got work to do. With best-in-class payload and towing, Ford trucks are built Ford tough."
Kudos to FoMoCo for running a commercial finally taking a step away from the awkward and uncomfortably jingoistic ads which have been the hallmark of the #1 and #2 pickup truck building automakers, and finally make a bold move by letting the product stand on it's own four wheels. You shouldn't need an amerigasm to sell a truck, you need a good truck to sell a truck. Oh, and the second ad, although not nearly as good, and not at all funny — but does talk about the truck without Toby Keith — is after the jump.
Related:
Idolator Wants Its Own Ford-Flavored Toby Keith Amerigasm; Toby Keith Loves Us Like He Loves The Hot, Sweaty And Shirtless Working Man; One Of These Things Does Not Belong: God Blessed Texas With The 2008 Ford F-Series Super Duty; Ad Watch: Toby Keith Plays With His Guitar And Spews Forth An Amerigasm Of Song About Ford Trucks [internal]