Ad Watch: Even Volkswagen Rabbits Like To "Multiply"

We may earn a commission from links on this page.

Yet another funny little piece of gold crashing in from the ad agency fast-ly seen as having a Midas touch when it comes to pimping an automakers advertising — Crispin, Porter & Bogusky. CP&B's latest for VW introduces the re-naming of the "Golf" to it's classic "Rabbit" name. The ad turns the little VW hatch into rabbits — complete with sexual references involving tunnels and little rabbit kiddies being born — some with very unique color combinations. At least it's better than re-naming it the "Polo." Then we'd have to see jockeys heading into tunnels hand-in-hand...somehow we don't feel America's ready for that.

Advertisement

Related:
More Ad Watch [internal]