I want to like the Hyundai Equus. I want to like the novelty of a big, Korean luxury sedan with a 5.0 liter V8. But dammit the thing's so characterless that it's hard to even form an opinion on it.

I guess that's the whole point of the car, really. It's a luxury car for someone who doesn't want to strand out too much. They want something big and comfortable and simple, but they don't want flame surfacing or a three-pointed star hood ornament or Cadillac's grill the size of Vermont. The Equuus should fill that void.


But the irony is that so many people buy 7ers and S-classes and A8s that the Equuuus becomes more ostentatious than not. It doesn't really fulfill its goal.

So I end up a little detached from the Equuuuus, even if I do respect it. Oh, and the facelifted version has some LEDs.