Despite Dodge’s best attempts to prevent dealerships from drastically marking up its Dodge Hellcat and Dodge Demon cars, Carolina Chrysler Jeep Dodge in Lugoff, South Carolina is charging a $75,000 market adjustment, marking up the price of the car to a whopping $175,656.
Facebook user David Alden Wilks published photos of the Demon sitting in the dealership and the details of its window sticker, which shows the markup cost:
Jalopnik called the dealership and confirmed the price. When the Demon was first announced and available for order, Dodge attempted to prevent dealers from drastically marking up the high demand car by prioritizing orders that paid the closest to MSRP. Now that the vehicle has been in production for a few months, nothing is stopping dealers from charging whatever they want for the car.
If you glance at the current listings for the Dodge Demon, pre-owned models are priced between $75,000 and $150,000, somewhat justifying, in a sick way, this dealer’s markup. It’s insane to imagine someone buying this thing at such a high price, but it’s your money and you can do whatever you want.