2012 BMW M1: First Look

Illustration for article titled 2012 BMW M1: First Look

According to Edmunds Straightline, the BMW M1 is back in 2012 as a plug-in hybrid with a 1.5-liter three-cylinder turbodiesel straight out of the EfficientDynamics concept to fight off the Audi R8 and SLS AMG.


Though all this information's preliminary at this point, the new M1 (the last time we saw an M1 — not in concept — was 1981) would apparently be a touch slower than Benz's SLS Electric with BMW claiming a 4.8-second 0-to-60, along with an electronically-limited top speed of 155 MPH. Still, not to shabby for a hybrid. [Straightline]



NOOOOOO! Supercars are the last vestige of conspicuous petrol consumption. This, like most Ferraris, Lamborghinis, etc. will likely never see daily driver duty outside of SoCal.

When you only drive a car 2000 miles per year, does it really matter if it only gets 10 mpg? So why a plug in hybrid?

On the other hand, high end niche vehicles are the best place for proving out new technologies. The affluent buyers of such exotica are influenced by passion, and appreciate quality beyond quantity in the content of their vehicles. Additionally, owners of exotic machinery are more tolerant of finicky vehicles than are the unwashed masses.

And I guess if the intended market is the fad-fueled status seekers, a hybrid is the way to go. It just doesn't do much for the passion of enthusiasts; Neither those with the means, nor the daydreamers.