2010 Chevy Cruze To Hit Paris Motor Show Like A Missile

Illustration for article titled 2010 Chevy Cruze To Hit Paris Motor Show Like A Missile

The brand all about the 'merican revolution is reporting they'll be revealing an all new car at the Paris Motor Show later this year called the Chevy Cruze. We don't know much other than the 15-foot-long Cruze will seat five, be available in Europe by Spring of next year and have the same global design language as the rest of the bowtied brand. As the Cruze will be just under the size of the Cobalt, we can't help but think this is the car we'd been hearing would be coming to the Lordstown, Ohio plant either as a replacement to, or in addition to, the Chevy Cobalt. We'll have more live from Paris and in the months to come as it shoots out onto the web. For the moment, hit the jump for the press release — and thankfully no more missile references.

Chevrolet Cruze: A new name and a new design for an all-new car

Detroit - Chevrolet announced today that its all-new entry in the compact segment will be called Cruze. The new Chevrolet will make its global debut at the Paris Motor Show in early October.

Cruze was developed by a global design and engineering team and will be built in multiple locations around the world. The Cruze approaches an overall length of 4.6 meters and offers ample interior space and cargo capacity for five passengers, giving it an advantage over competition in the compact segment.

The Cruze features Chevrolet's new global design language that will continue to be a signature element for future vehicles carrying the gold bowtie. Combined with high safety standards and excellent build quality, Chevrolet will again deliver on its promise of offering a very attractive package at an exceptional value.

The new Chevrolet Cruze will be available in European markets in Spring 2009, followed by other global regions.

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Rob Emslie

On a related note; How much brand equity has GM built around Chevy outside of the U.S.? It seems strange to me that they are pushing Chevy in markets where they already have a GM brand that could market these (mostly small Korean) cars - Vauxhall in GB and Opel in Europe.

Secondarily, is GM seen, outside of the U.S. as an "American" brand or is Opel seen as a German one?

I think that building Chevy as an international brand bodes well for its continued existence here in the U.S., and note that while Cadillac is marketed in Europe and Asia, and Buick is big in China, Hummer and Pontiac aren't being pushed anywhere else. Hmmm...