Welcome to Down On The Street, where we admire old vehicles found parked on the streets of the Island That Rust Forgot: Alameda, California. Is this a Mercury or a Ford?
In North America, the Ford Capri was branded simply "Capri" and sold in Mercury dealerships; the later Mustang-clone Fox Capri had Mercury emblems on the car. I think sufficient time has passed since the Early Malaise Era to permit us to call this car a Ford.
This is only the second Alameda DOTS Capri, after this '72; beloved as these cars were (and are) in Europe, they never really hit it big on our side of the Atlantic. You could buy a new 1974 Capri with the 2.8 liter V6 for $3,807. Compare that to the $3,081 price tag on a 5.0 liter V8-powered '74 Grabber Maverick. Sure, the Capri handled better, but less car for more money?